228 Must-Know Hotel Statistics and Travel Trends in Europe for 2025
Discover the most compelling hotel statistics and travel trends in Europe for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 228 key statistics and travel trends offers valuable insights into Europe's dynamic hotel scene. Backed by data from 280,728 hotels, 63,861,257 traveler reviews, and 32,684,795 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.
Hotel and Travel Statistics for Europe
Top Hotel and Travel Statistics for Europe
- There are 280,728 hotels operating in Europe.
- The average hotel rating in Europe is 8.29, based on 44,350,370 reviews.
- Travelers can expect to pay around $149 per night for a hotel in Europe.
- If you're looking for the best month to visit Europe by rating, it's March with an average rating of 8.38.
- If you're looking for the cheapest month to visit Europe, it's February with an average price of $126.
- The least popular month to visit Europe is February, attracting only 5.2% of visitors.
- The most popular month to visit Europe is August, attracting 13.1% of visitors.
- Solo Travelers are the most satisfied travelers when visiting Europe, rating their stays at 8.36 on average.
- Business Travelers are the least satisfied travelers when visiting Europe, rating their stays at 8.14 on average.
- Hotel prices in Europe peak in September, with an average price of $208.
Hotel Availability and Types in Europe
Number of Hotels
- There are 280,728 hotels in Europe.
Distribution by Star Rating
- Europe has 4,659 hotels with a 1-star rating, accounting for 1.7% of all hotels.
- Europe has 11,420 hotels with a 2-star rating, accounting for 4.1% of all hotels.
- Europe has 85,112 hotels with a 3-star rating, accounting for 30.3% of all hotels.
- Europe has 46,706 hotels with a 4-star rating, accounting for 16.6% of all hotels.
- Europe has 18,874 hotels with a 5-star rating, accounting for 6.7% of all hotels.
- We also have 113,957 hotels with an unknown star rating in Europe, accounting for 40.6% of all hotels.
Hotel Pricing Trends in Europe
Average Prices Over Time
- The average price of a hotel in Europe is $149 per night.
Average Price by Star Rating
- The average price of a 1-star hotel in Europe is $104 per night.
- The average price of a 2-star hotel in Europe is $98 per night.
- The average price of a 3-star hotel in Europe is $124 per night.
- The average price of a 4-star hotel in Europe is $164 per night.
- The average price of a 5-star hotel in Europe is $285 per night.
- The average price of a hotel in Europe with an unknown star rating is $146 per night.
Hotel Price Distribution
- There are 9,196 hotels in Europe priced in the $0-$50 range, accounting for 5.8% of all hotels.
- There are 61,879 hotels in Europe priced in the $50-$100 range, accounting for 38.7% of all hotels.
- There are 65,740 hotels in Europe priced in the $100-$200 range, accounting for 41.1% of all hotels.
- There are 19,464 hotels in Europe priced in the $200-$500 range, accounting for 12.2% of all hotels.
- There are 2,574 hotels in Europe priced in the $500-$1000 range, accounting for 1.6% of all hotels.
- There are 1,040 hotels in Europe priced in the $1000+ range, accounting for 0.7% of all hotels.
Best Month to Visit by Price
- The average price of a hotel in Europe in January is $128.
- The average price of a hotel in Europe in February is $126.
- The average price of a hotel in Europe in March is $133.
- The average price of a hotel in Europe in April is $145.
- The average price of a hotel in Europe in May is $155.
- The average price of a hotel in Europe in June is $166.
- The average price of a hotel in Europe in July is $177.
- The average price of a hotel in Europe in August is $204.
- The average price of a hotel in Europe in September is $208.
- The average price of a hotel in Europe in October is $147.
- The average price of a hotel in Europe in November is $136.
- The average price of a hotel in Europe in December is $137.
Hotel Ratings and Reviews in Europe
Number of Reviews
- We've collected 63,930,231 reviews for hotels in Europe.
Review Distribution by Traveler Type
- There are 6,177,925 reviews from business travelers in Europe, accounting for 9.7% of all reviews.
- There are 26,724,048 reviews from couples in Europe, accounting for 41.8% of all reviews.
- There are 15,280,753 reviews from families in Europe, accounting for 23.9% of all reviews.
- There are 2,527,187 reviews from friends in Europe, accounting for 4.0% of all reviews.
- There are 4,344,741 reviews from group travelers in Europe, accounting for 6.8% of all reviews.
- There are 6,035,116 reviews from solo travelers in Europe, accounting for 9.4% of all reviews.
- There are 2,840,461 reviews from travelers with an unknown type in Europe, accounting for 4.4% of all reviews.
Average Hotel Ratings Over Time
- The average rating for hotels in Europe in 2025 is 8.03, based on 2,624 reviews.
- The average rating for hotels in Europe in 2024 was 8.25, based on 14,066,014 reviews.
- The average rating for hotels in Europe in 2023 was 8.25, based on 15,651,982 reviews.
- The average rating for hotels in Europe in 2022 was 8.23, based on 13,287,838 reviews.
- The average rating for hotels in Europe in 2021 was 8.24, based on 2,926,958 reviews.
- The average rating for hotels in Europe in 2020 was 8.31, based on 1,101,244 reviews.
- The average rating for hotels in Europe in 2019 was 8.24, based on 2,651,314 reviews.
- The average rating for hotels in Europe in 2018 was 8.19, based on 2,186,718 reviews.
- The average rating for hotels in Europe in 2017 was 8.21, based on 2,365,828 reviews.
- The average rating for hotels in Europe in 2016 was 8.25, based on 2,535,954 reviews.
- The average rating for hotels in Europe in 2015 was 8.20, based on 2,212,476 reviews.
- The average rating for hotels in Europe in 2014 was 8.16, based on 1,760,992 reviews.
- The average rating for hotels in Europe in 2013 was 8.11, based on 1,477,610 reviews.
- The average rating for hotels in Europe in 2012 was 8.06, based on 1,121,871 reviews.
- The average rating for hotels in Europe in 2011 was 7.94, based on 682,065 reviews.
- The average rating for hotels in Europe in 2010 was 7.81, based on 370,975 reviews.
- The average rating for hotels in Europe in 2009 was 7.78, based on 250,889 reviews.
- The average rating for hotels in Europe in 2008 was 7.55, based on 162,912 reviews.
- The average rating for hotels in Europe in 2007 was 7.47, based on 133,341 reviews.
- The average rating for hotels in Europe in 2006 was 7.42, based on 91,369 reviews.
- The average rating for hotels in Europe in 2005 was 7.52, based on 55,365 reviews.
- The average rating for hotels in Europe in 2004 was 7.68, based on 28,890 reviews.
- The average rating for hotels in Europe in 2003 was 7.68, based on 9,109 reviews.
- The average rating for hotels in Europe in 2002 was 7.84, based on 1,065 reviews.
- The average rating for hotels in Europe in 2001 was 7.64, based on 11 reviews.
Average Ratings by Star Rating
- The average rating for 1-star hotels in Europe is 7.73.
- The average rating for 2-star hotels in Europe is 7.77.
- The average rating for 3-star hotels in Europe is 8.08.
- The average rating for 4-star hotels in Europe is 8.38.
- The average rating for 5-star hotels in Europe is 8.62.
- The average rating for hotels in Europe with an unknown star rating is 8.37.
Average Ratings by Traveler Type
- The average rating for business travelers in Europe is 8.14.
- The average rating for couples in Europe is 8.26.
- The average rating for families in Europe is 8.30.
- The average rating for friends in Europe is 8.24.
- The average rating for group travelers in Europe is 8.35.
- The average rating for solo travelers in Europe is 8.36.
- The average rating for travelers with an unknown type in Europe is 8.20.
Best Months to Visit by Ratings
- The average rating for hotels in Europe in January is 8.33.
- The average rating for hotels in Europe in February is 8.37.
- The average rating for hotels in Europe in March is 8.38.
- The average rating for hotels in Europe in April is 8.38.
- The average rating for hotels in Europe in May is 8.37.
- The average rating for hotels in Europe in June is 8.33.
- The average rating for hotels in Europe in July is 8.28.
- The average rating for hotels in Europe in August is 8.20.
- The average rating for hotels in Europe in September is 8.24.
- The average rating for hotels in Europe in October is 8.26.
- The average rating for hotels in Europe in November is 8.31.
- The average rating for hotels in Europe in December is 8.32.
Seasons in Europe
The seasons in Europe are determined by the percentage of reviews for each month.
Low Season in Europe
- January (5.2%)
- February (5.2%)
- March (6.0%)
- December (5.2%)
Shoulder Season in Europe
- April (7.3%)
- May (9.1%)
- October (9.4%)
- November (6.2%)
High Season in Europe
- June (10.1%)
- July (12.1%)
- August (13.1%)
- September (11.1%)
Country Rankings in Europe
- The country with the most hotels is Italy, with 52,092 hotels.
- The country with the highest average rating is Greece, with an average rating of 8.84.
- The country with the lowest average rating is Azerbaijan, with an average rating of 7.63.
- The country with the most expensive hotels is Monaco, with average prices of $459.
- The country with the cheapest hotels is Russia, with average prices of $50.
1,463 | 8.55 | $76.10 | |
249 | 7.81 | $156.09 | |
5,666 | 8.63 | $205.73 | |
596 | 7.63 | $124.39 | |
211 | 8.01 | $135.63 | |
4,324 | 8.06 | $156.35 | |
405 | 8.55 | $89.43 | |
1,582 | 7.91 | $111.30 | |
7,977 | 8.69 | $166.44 | |
2,349 | 8.33 | $156.54 | |
2,195 | 8.32 | $110.56 | |
2,674 | 7.84 | $154.08 | |
183 | 8.19 | $120.01 | |
25 | 8.42 | $170.99 | |
901 | 8.10 | $161.21 | |
28,301 | 8.05 | $149.85 | |
1,767 | 8.36 | $76.08 | |
23,169 | 8.14 | $124.67 | |
11 | 8.31 | $171.64 | |
19,505 | 8.84 | $161.53 | |
21 | 8.08 | $203.19 | |
26 | 8.68 | $193.29 | |
1,488 | 8.16 | $124.14 | |
980 | 8.48 | $187.29 | |
1,298 | 8.53 | $165.33 | |
27 | 8.41 | $127.11 | |
52,092 | 8.51 | $160.74 | |
44 | 8.67 | $182.50 | |
46 | 8.18 | $62.76 | |
384 | 8.22 | $88.28 | |
16 | 8.69 | $235.19 | |
338 | 8.32 | $86.02 | |
155 | 7.92 | $166.25 | |
841 | 8.40 | $131.79 | |
89 | 8.24 | $83.36 | |
14 | 8.34 | $459.28 | |
906 | 8.61 | $118.27 | |
6,141 | 7.99 | $188.38 | |
155 | 8.25 | $69.27 | |
1,618 | 8.02 | $147.78 | |
5,835 | 8.15 | $95.24 | |
8,584 | 8.40 | $134.77 | |
2,114 | 8.37 | $107.59 | |
7,134 | 7.91 | $49.74 | |
19 | 8.09 | $99.11 | |
678 | 8.45 | $98.19 | |
580 | 8.29 | $106.34 | |
769 | 8.59 | $144.67 | |
28,627 | 8.20 | $158.63 | |
3,294 | 7.92 | $116.86 | |
3,219 | 8.33 | $255.62 | |
18,997 | 8.06 | $132.45 | |
1,014 | 8.17 | $71.91 | |
29,632 | 8.16 | $155.29 |
Hotel and Travel Statistics for 2 Star Hotels in Europe
Top Hotel and Travel Statistics for 2 Star Hotels in Europe
- There are 7,335 2 Star Hotels operating in Europe.
- The average rating for 2 Star Hotels in Europe is 7.71, based on 1,471,577 reviews.
- Travelers can expect to pay around $91 per night for a 2 Star Hotel in Europe.
- If you're looking for the best month to book a 2 Star Hotel in Europe by rating, it's April, with an average rating of 7.83.
- If you're looking for the cheapest month to book a 2 Star Hotel in Europe, it's January, with an average price of $80.
- The least popular month to book a 2 Star Hotel in Europe is January, attracting only 4.8% of visitors.
- The most popular month to book a 2 Star Hotel in Europe is August, attracting 13.6% of visitors.
- Solo Travelers are the most satisfied travelers when visiting 2 Star Hotels in Europe, rating their stays at 7.88 on average.
- Business Travelers are the least satisfied travelers when visiting 2 Star Hotels in Europe, rating their stays at 7.55 on average.
- 2 Star Hotel prices in Europe peak in September, with an average price of $134.
Availability and Types of 2 Star Hotels in Europe
Number of 2 Star Hotels
- There are 7,335 2 Star Hotels in Europe.
Star Rating Distribution for 2 Star Hotels
- There are 7,335 2 Star Hotels in Europe with a 2-star rating, accounting for 100.0% of all 2 Star Hotels.
Pricing Trends for 2 Star Hotels in Europe
Average Price Over Time for 2 Star Hotels
- The average price for 2 Star Hotels in Europe is $91.
Average Price by Star Rating for 2 Star Hotels
- The average price for 2-star 2 Star Hotels in Europe is $91.
Price Distribution for 2 Star Hotels
- There are 587 2 Star Hotels in Europe priced in the $0-$50 range, accounting for 9.4% of all 2 Star Hotels.
- There are 4,256 2 Star Hotels in Europe priced in the $50-$100 range, accounting for 68.3% of all 2 Star Hotels.
- There are 1,229 2 Star Hotels in Europe priced in the $100-$200 range, accounting for 19.7% of all 2 Star Hotels.
- There are 129 2 Star Hotels in Europe priced in the $200-$500 range, accounting for 2.1% of all 2 Star Hotels.
- There are 24 2 Star Hotels in Europe priced in the $500-$1000 range, accounting for 0.4% of all 2 Star Hotels.
- There are 10 2 Star Hotels in Europe priced in the $1000+ range, accounting for 0.2% of all 2 Star Hotels.
Best Month to Stay at a 2 Star Hotel Based on Price
- The average price for 2 Star Hotels in Europe in January is $80.
- The average price for 2 Star Hotels in Europe in February is $81.
- The average price for 2 Star Hotels in Europe in March is $87.
- The average price for 2 Star Hotels in Europe in April is $93.
- The average price for 2 Star Hotels in Europe in May is $99.
- The average price for 2 Star Hotels in Europe in June is $100.
- The average price for 2 Star Hotels in Europe in July is $108.
- The average price for 2 Star Hotels in Europe in August is $125.
- The average price for 2 Star Hotels in Europe in September is $134.
- The average price for 2 Star Hotels in Europe in October is $91.
- The average price for 2 Star Hotels in Europe in November is $85.
- The average price for 2 Star Hotels in Europe in December is $82.
Ratings and Reviews for 2 Star Hotels in Europe
Number of Reviews for 2 Star Hotels
- We've collected 2,749,518 reviews for 2 Star Hotels in Europe.
Review Distribution for 2 Star Hotels
- There are 276,345 reviews for 2 Star Hotels from business travelers in Europe, accounting for 10.1% of all reviews.
- There are 1,071,354 reviews for 2 Star Hotels from couples in Europe, accounting for 39.0% of all reviews.
- There are 668,987 reviews for 2 Star Hotels from families in Europe, accounting for 24.3% of all reviews.
- There are 77,292 reviews for 2 Star Hotels from friends in Europe, accounting for 2.8% of all reviews.
- There are 223,925 reviews for 2 Star Hotels from group travelers in Europe, accounting for 8.1% of all reviews.
- There are 372,390 reviews for 2 Star Hotels from solo travelers in Europe, accounting for 13.5% of all reviews.
- There are 59,225 reviews for 2 Star Hotels from travelers with an unknown type in Europe, accounting for 2.2% of all reviews.
Average Rating Over Time for 2 Star Hotels
- The average rating for 2 Star Hotels in Europe in 2025 is 6.94, based on 22 reviews.
- The average rating for 2 Star Hotels in Europe in 2024 was 7.75, based on 652,387 reviews.
- The average rating for 2 Star Hotels in Europe in 2023 was 7.72, based on 752,474 reviews.
- The average rating for 2 Star Hotels in Europe in 2022 was 7.69, based on 670,623 reviews.
- The average rating for 2 Star Hotels in Europe in 2021 was 7.75, based on 133,832 reviews.
- The average rating for 2 Star Hotels in Europe in 2020 was 7.77, based on 36,355 reviews.
- The average rating for 2 Star Hotels in Europe in 2019 was 7.66, based on 77,230 reviews.
- The average rating for 2 Star Hotels in Europe in 2018 was 7.56, based on 52,011 reviews.
- The average rating for 2 Star Hotels in Europe in 2017 was 7.59, based on 55,633 reviews.
- The average rating for 2 Star Hotels in Europe in 2016 was 7.67, based on 63,171 reviews.
- The average rating for 2 Star Hotels in Europe in 2015 was 7.56, based on 58,547 reviews.
- The average rating for 2 Star Hotels in Europe in 2014 was 7.52, based on 51,597 reviews.
- The average rating for 2 Star Hotels in Europe in 2013 was 7.49, based on 46,474 reviews.
- The average rating for 2 Star Hotels in Europe in 2012 was 7.43, based on 36,204 reviews.
- The average rating for 2 Star Hotels in Europe in 2011 was 7.18, based on 23,519 reviews.
- The average rating for 2 Star Hotels in Europe in 2010 was 7.03, based on 12,684 reviews.
- The average rating for 2 Star Hotels in Europe in 2009 was 6.98, based on 9,172 reviews.
- The average rating for 2 Star Hotels in Europe in 2008 was 6.86, based on 6,029 reviews.
- The average rating for 2 Star Hotels in Europe in 2007 was 6.66, based on 4,774 reviews.
- The average rating for 2 Star Hotels in Europe in 2006 was 6.75, based on 3,079 reviews.
- The average rating for 2 Star Hotels in Europe in 2005 was 6.86, based on 1,968 reviews.
- The average rating for 2 Star Hotels in Europe in 2004 was 6.80, based on 1,222 reviews.
- The average rating for 2 Star Hotels in Europe in 2003 was 6.95, based on 451 reviews.
- The average rating for 2 Star Hotels in Europe in 2002 was 7.06, based on 60 reviews.
Average Rating by Star Rating for 2 Star Hotels
- The average rating for 2-star 2 Star Hotels in Europe is 7.74.
Average Rating by Traveler Type for 2 Star Hotels
- The average rating of 2 Star Hotels from business travelers in Europe is 7.55.
- The average rating of 2 Star Hotels from couples in Europe is 7.71.
- The average rating of 2 Star Hotels from families in Europe is 7.77.
- The average rating of 2 Star Hotels from friends in Europe is 7.56.
- The average rating of 2 Star Hotels from group travelers in Europe is 7.82.
- The average rating of 2 Star Hotels from solo travelers in Europe is 7.88.
- The average rating of 2 Star Hotels from travelers with an unknown type in Europe is 7.49.
Best Month to Stay at a 2 Star Hotel by Rating
- The average rating for 2 Star Hotel in Europe in January is 7.78.
- The average rating for 2 Star Hotel in Europe in February is 7.81.
- The average rating for 2 Star Hotel in Europe in March is 7.81.
- The average rating for 2 Star Hotel in Europe in April is 7.83.
- The average rating for 2 Star Hotel in Europe in May is 7.80.
- The average rating for 2 Star Hotel in Europe in June is 7.79.
- The average rating for 2 Star Hotel in Europe in July is 7.74.
- The average rating for 2 Star Hotel in Europe in August is 7.66.
- The average rating for 2 Star Hotel in Europe in September is 7.69.
- The average rating for 2 Star Hotel in Europe in October is 7.70.
- The average rating for 2 Star Hotel in Europe in November is 7.74.
- The average rating for 2 Star Hotel in Europe in December is 7.75.
Seasons for 2 Star Hotels in Europe
The seasons in Europe are determined by the percentage of reviews for 2 Star Hotels in each month.
Low Season for 2 Star Hotels in Europe
- January (4.8%)
- February (4.9%)
- March (5.8%)
- December (5.2%)
Shoulder Season for 2 Star Hotels in Europe
- April (7.4%)
- May (9.3%)
- October (9.1%)
- November (6.0%)
High Season for 2 Star Hotels in Europe
- June (10.3%)
- July (12.4%)
- August (13.6%)
- September (11.3%)
2 Star Hotels Country Rankings in Europe
- The country with the most 2 Star Hotels is France, with 2,298 2 Star Hotels.
- The country with the highest average rating for 2 Star Hotels is Greece, with an average rating of 8.33.
- The country with the lowest average rating for 2 Star Hotels is United Kingdom, with an average rating of 6.91.
- The country with the most expensive 2 Star Hotels is Croatia, with average prices of $283.
- The country with the cheapest 2 Star Hotels is Georgia, with average prices of $32.
17 | 7.34 | $131.84 | |
16 | 7.01 | $85.08 | |
81 | 7.21 | $100.10 | |
40 | 7.49 | $78.22 | |
13 | 7.07 | $282.56 | |
28 | 7.55 | $78.17 | |
40 | 7.25 | $90.45 | |
12 | 6.92 | $118.87 | |
2,298 | 7.46 | $81.04 | |
11 | 7.48 | $32.40 | |
446 | 7.68 | $90.60 | |
776 | 8.33 | $90.68 | |
12 | 7.38 | $60.24 | |
17 | 7.64 | $133.93 | |
773 | 7.96 | $117.96 | |
99 | 7.06 | $127.84 | |
102 | 7.96 | $63.25 | |
150 | 7.86 | $73.06 | |
15 | 7.25 | $58.91 | |
252 | 7.61 | $38.09 | |
1,280 | 8.02 | $84.65 | |
36 | 7.48 | $84.70 | |
94 | 7.98 | $156.63 | |
251 | 7.80 | $98.92 | |
371 | 6.91 | $103.13 |